SEO Manager at Xero

3 months ago Sales & Marketing Middle, Senior Full-Time
Go To Category  ( Job Has Been Expired )

As SEO Manager, you’ll be in charge of developing and implementing a strategy for organic growth expansion of xero.com across all search engines in the US market, alongside our internal team and agency partners.


What you’ll bring with you

  • Critical competencies:
  • Expertise in data-driven SEO
  • Strong communication skills Analytical mind and attention to detail
  • Curious mind and passion for learning
  • Strong cross-functional collaboration skills
  • Passion for SEO and performance marketing
  • Experience:
  • Bachelor degree 
  • 5+ years experience in SEO
  • Experience with Core Web Vitals, E-E-A-T and other more recent industry trends
  • Extensive experience with SEO performance tracking tools, Google Analytics and Search Console

How you’ll make an impact

As SEO Manager, you’ll be in charge of developing and implementing a strategy for organic growth expansion of xero.com across all search engines in the US market, alongside our internal team and agency partners. SEO is a key growth channel for Xero, attracting millions of sessions a month, and with significant opportunity to expand further in the US. Leveraging a combination of content, technical SEO, authority/link building, and other offsite SEO activity you’ll drive predictable long term impact by delivering high quality content to users on Google and beyond.

What you’ll do

  • Reporting into the Head of SEO your main responsibility will be end to end management of our SEO initiatives for the US market. This will include: 
  • Leading SEO projects - from strategy planning, through to implementation and performance monitoring
  • Owning US keyword intelligence, and defining opportunities and gaps in terms of keyword coverage for the US market
  • Collaborating with our in-house content, website, CRO and analytics teams to support our advertising strategies.
  • Owning our relationship with US and UK based SEO agencies
  • Using performance data and competitive insights to develop an offsite strategy to support SEO efforts
  • Monitoring performance, and staying on top of industry trends and algorithm changes - then sharing insights and acting on them
🌍 World Wide SEO advertising google analytics performance marketing
Go To Category  ( Job Has Been Expired )
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