SEO Copywriter I at Cars.com at Cars

Be essential at Cars Commerce At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we’re obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

The SEO Copywriter is an individual contributor role inside the Creative Services Department, responsible for creating unique content for SEO clients based on strategic goals identified by SEO Specialists and Managed Service clients based on Managed Service requests. Copywriters work under the supervision of the Copy Supervisor, and in coordination with the SEO Specialists and Managed Service Specialists to fulfill client work month to month. Copywriters must be adept and proficient writers, who are able to quickly research and create search-optimized content that is useful to users and meets the length and time requirements of the department. Copywriters must be unafraid of tight deadlines and high workloads, writing and researching for between 7 and 12 pieces of content a day on average.

Copywriters manage a heavy client load, making time management and the ability to complete tasks accurately and efficiently critical to success in this role. While SEO copywriting experience isn’t required for this role as training is provided, critical thinking, time management, and being calm under pressure are traits that lead to success.

Duties:

• Write a high volume of high-quality, organic search-optimized web content per month, adhering to strict quality guidelines within time requirements
• Manage client production schedules independently to meet tight internal deadlines
• Perform competitor and keyword research in order to write top-placing content
• Collaborate with SEO Specialists and Managed Service Specialists to create content that meets client goals
• Flawlessly edit content created by yourself and others
• Work within website platforms to publish content
• Follow and understand brand-specific compliance requirements
• Contribute actively to department and company goals
• Understand and implement SEO best practices in content production

Requirements (within 3 months of employment):

• Active interest in organic search, search engines, and digital marketing and drive to stay abreast of industry news and updates
• “Always learning” attitude, driven by the desire to continuously gain knowledge and improve skills
• Ability to comfortably and successfully manage heavy client loads ( 7-9 pieces a day on average)
• Ability to complete all required tasks within outlined time requirements and by required due dates each month
• Willingness to work overtime as needed to complete client work on schedule
• Critical thinking and reasoning skills; the ability to take learned concepts and apply them appropriately to unique situations in order to arrive at the most logical plan of action
• Willingness to identify problems or issues and raise them to leadership, as well as present possible solutions
• Adaptability; willingness to accept and embrace changing processes, gray areas, and new ideas with ease and enthusiasm
• Exceptional written and verbal communication
• Detail-oriented, especially as it relates to QCing and editing your own work
• Proficient with Google Docs/Google Sheets
• Ability to perform and apply findings of competitor research using SEMRush and Google
• Demonstrated understanding of SEO fundamentals

Salary Range

• $45,200—$54,200 USD
• Our Comprehensive Benefits Package includes:
• Medical, Dental & Vision Healthcare Plans
• 401(k) with Company Match + Immediate Vesting
• New Hire Stipend for Home Office Set-Up
• Employee Stock Purchase Program
• Generous PTO