Product Designer - SEO/SEM Acquisition at Upwork

1 month ago Design & Art Middle, Senior Full-Time

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.


Must-Have Requirements:

  • ~3 years of experience in product design or UX, with a proven track record of leading end-to-end UX design and development for multiple successful applications.
  • Previous experience designing landing pages and customer acquisition experiences, with a strong understanding of SEO and SEM design best practices.
  • Experience in quickly iterating on A/B tests for winning designs at the top of the funnel.
  • Ability to showcase case studies that demonstrate meticulous attention to detail and impressive design solutions that address user needs while driving business outcomes.
  • Proficiency in leveraging data and quantitative research methodologies to inform decision-making throughout the product design lifecycle.
  • Demonstrated work ethic and commitment to delivering high-quality designs that resonate with users.
  • Growth mindset with a willingness to tackle new challenges and continuously improve both personally and professionally.
  • Strong problem-solving skills and a deep understanding of the challenges associated with designing cross-platform web and mobile experiences.
  • Excellent team player with the ability to thrive in a collaborative environment and contribute to a positive team culture.
  • A keen eye for design details, consistently delivering pixel-perfect work that sets the standard for excellence.


Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.This is an engagement through Upwork’s Hybrid Workforce Solutions (HWS) Team.

Our Hybrid Workforce Solutions Team is a global group of professionals that support Upwork’s business. Our HWS team members are located all over the world.

Work/Project Scope:

Craft elegant, flexible, and user-friendly designs tailored for various device types, emphasizing SEO and SEM best practices and designing for conversion.

Lead projects through the entire design process, from research and ideation to strategy, information architecture, interaction design, testing, and launch.

Collaborate closely with SEO specialists, user researchers, product managers, data scientists, machine learning experts, developers, content writers, and fellow designers to tackle design challenges and generate innovative ideas.

Be curious. Learn about our two-sided marketplace, build empathy for our users' needs, advocate for them, and deliver impactful experiences that connect solving their problems to business strategy.

Emphasize quality and attention to detail in all aspects of product design, ensuring the creation of engaging and trustworthy user experiences.

Effectively communicate design concepts and ideas to cross-functional teams, from initial strategy to final design assets.

Work collaboratively with developers to ensure seamless implementation of designs, providing high-fidelity UI and UX specifications.

Contribute to the growth and enhancement of our design team through constructive critiques and knowledge sharing.

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