Outbound Marketing Manager at JumpCloud

JumpCloud® helps IT teams and Managed Service Providers (MSPs) Make Work Happen® by centralizing management of user identities and devices, enabling small and medium-sized enterprises to adopt Zero Trust security models.

You Have:

• 3-5 years of marketing, product marketing, demand generation or sales enablement experience
• Experience running outbound marketing campaigns end-to-end, from concept to launch to follow up and reporting
• Experience partnering with BDRs to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers 
• Hands-on experience with funnel and pipeline reporting
• Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
• Excellent verbal and written communication skills
• Passion for trying new things and a strong drive towards solution-oriented problem solving 
• Exposure to tools like Outreach, GongEngage, SalesLoft
• Bonus: Hands-on experience with Salesforce and marketing automation tools like Marketo, Pardot or Hubspot 
• Bonus: Experience marketing to an IT audience

JumpCloud has been used by more than 200,000 organizations, including GoFundMe, Grab, ClassPass, Beyond Finance, and Foursquare. JumpCloud has raised over $400M from world-class investors including Sapphire Ventures, General Atlantic, Sands Capital, Atlassian, and CrowdStrike. Our teams are growing fast, too, and we're looking for talent across engineering, sales, customer success, marketing, product management, and more. Join our team of dedicated, passionate, and creative people who are eager to change the IT industry forever.

About the Role

At JumpCloud, we generate pipeline from inbound, outbound and partner sources. As an outbound marketing manager, you will support the BDR organization to generate outbound-sourced pipeline, whether that’s prospecting from within the database, or reaching out to net new accounts. The ideal candidate has experience in marketing, product marketing, demand generation or sales enablement. You will be responsible for understanding our ICP and personas, developing outbound campaigns to reach potential customers, crafting email outreach sequences based on existing messaging frameworks, enabling SDRs on campaign launches, and measuring performance. You will report to the VP of Revenue Marketing, and will partner closely with the head of sales development and our global team of BDRs on developing and executing outbound campaigns that drive meaningful outbound pipeline growth. 

This is a great opportunity for an ambitious, hands-on performance-driven marketer to roll up their sleeves and scale our outbound marketing motions in close partnership with the BDR organization. We’ve built our business through the inbound engine, and outbound pipeline generation is the key to the next stage of growth. 

Key Responsibilities:

• Plan and execute outbound marketing programs to reach potential customers using outbound motions, including prospecting within the database, and acquiring net new accounts. 
• Work with PMM and Operations to identify the key audiences (including size of audience, persona, segment) to fuel our account list development 
• Develop compelling email cadences for BDRs leveraging existing messaging, with the goal of driving SQLs and S1s
• Train, enable and support BDRs in going deeper on message personalization, to better serve the needs of our prospective customers 
• Develop outbound prospecting playbooks and best practices in partnership with BDRs and sales enablement
• In partnership with Marketing Operations, build reporting to monitor performance, including activity metrics, conversion rate data, volume of pipeline generated 
• Build a consistent feedback loop and continuously improve and optimize campaign performance
• Partner internally with marketing to ensure we have the right quarterly campaign plans in place in order to hit our pipeline targets
• Closely monitor conversion rates and optimize campaigns at each stage of the funnel
• Execute A/B tests, collect and analyze data, and continuously improve campaign performance
• Partner with marketing operations and sales operations to identify and drive forward our technology/tools roadmap
• Regularly report out on the performance of our customer acquisition efforts