(Junior) CRM Manager at PLAION GmbH

As a (Junior) CRM Manager (m/f/d) you will be reporting to the CRM Manager and working closely with the Global Brand and Marketing teams.

Your Profile

• 1-3 years Digital Marketing Experience
• Experience using CRM and Email Marketing tools
• Experience within the games or entertainment industry preferred; a passion for games and entertainment a must
• Fluent in English, with outstanding verbal and written communication skills
• A motivated self-starter, able to define clear goals and objectives for success in an evolving role
• Technically literate, highly numerate and data driven, able to interpret statistics and analytics
• Strategic and process driven, able to project manage complex tasks
• A team player good interpersonal skills and a strong customer service ethic, interfacing with multiple internal departments across varied projects and priorities
• Excellent organisational skills - a keen attention to detail and an ability to multi-task, with good time management skills
• Great digital marketing instincts, able to translate brand and marketing goals into innovative digital initiatives

PLAION - Munich

PLAION (formerly known as Koch Media) is an international media company with more than 2000 employees worldwide. As a leading and independent producer and marketer of digital entertainment products in Europe, the USA, Australia and Japan, our business areas include the production of films and games, the purchase and sale of film license rights, the distribution of digital media products and games publishing under the Deep Silver, Prime Matter, Ravenscourt, Vertigo and Milestone game labels.

As a (Junior) CRM Manager (m/f/d) you will be reporting to the CRM Manager and working closely with the Global Brand and Marketing teams. You will support the development and use of Plaion’s CRM capabilities and Direct Marketing Strategy across an amazing portfolio.

This role offers the opportunity to join a new cross-functional Digital Marketing team at one of Europe’s largest games publishers and help drive future online strategy for our stable of brands including AAA titles like Dead Island and Metro.

Your Tasks

Key Purpose:

• Assist with development of Plaion’s CRM and Direct Marketing platform and capabilities
• Help to implement Plaion’s customer acquisition strategies
• Manage and maintain Plaion’s customer database
• Support the integration of new Salesforce CRM and Account systems
• Design, build and test email marketing campaigns to deliver a best-in-class communication
• Research best practice from key competitors to help Plaion stand out from the crowd in the inbox and research potential new technologies which can form part of the future CRM strategy.
• Combining in game activations with CRM data to drive user engagement

Principle Accountabilities:

• Segment customer database based on various criteria to target specific customer groups effectively.
• Design and implement customer lifecycle management programs to optimize customer retention and loyalty.
• Analyse customer data, generate reports, and provide insights on customer behaviour, preferences, and trends
• Evangelise Plaion’s capabilities to the business and work with all departments to ensure CRM tools add value to the business, including cost-efficient marketing initiatives, consumer insights and customer service
• Assist with Plaion’s Direct marketing initiatives and deliver best-in-class campaigns, results and reporting
• Work with Brand and Marketing to ensure all communication is on brand and on message
• Work with Brand and Product development to implement appropriate in-game benefits and other incentives for loyal customers

What we offer

• Employment in one of the most exciting industries in the world: the film and games industry
• Partnership-oriented working atmosphere in a modern and broad-based media company
• Wide range of training and development opportunities as part of our PLAION Academy
• Company benefits such as employee events, fitness cooperation with Urban Sports, bicycle leasing, flexible working hours, 30 days vacation, company pension plan etc.
• Opportunity to share your passion for movies and games with colleagues

Do you want to be part of our success story? We look forward to receiving your application!

The more comprehensive your documents are to us, the better we can get a picture of you. You should upload at least one cover letter and your CV. Please prefer to use our online application form. If you have any further questions, please send an e-mail to [email protected]

PLAION GmbH - Lochhamer Str. 9 - 82152 Planegg - www.plaion.com