Jr. Media Strategist at Eighty Five Sixty, Inc.

85SIXTY is looking to hire Jr. Media Strategist with experience buying paid social ads on social media platforms like Facebook, Instagram, Pinterest, TikTok, and other social platforms. 

Desired Experience & Skills:

• Experience buying Paid Social ads against conversion goals with at least 5-figure monthly budgets.
• Demonstrated ability to execute performance driven digital media campaigns.
• Knowledge of the general activation capabilities of all available digital media tactics.
• Strong computer skills including Excel, Access, Word, and PowerPoint.
• Ability to juggle multiple priorities and maintain strong attention to detail.
• Self-directed, proactive, and capable of creating solutions and resolving issues.
• Strong interpersonal skills and ability to work with cross-function teams.
• Comfort operating in a fast-paced, entrepreneurial, and fun environment.
• Certification in Blueprint, Google Analytics a plus.

Description

This role handles day-to-day buying and optimization across a portfolio of clients. This role will also be responsible for data feed support and feed management for the clients.

This person will have responsibility for working with clients and internal team members to define objectives and KPIs as well as devising methods for accurately measuring performance against those KPI’s. 85SIXTY has a highly collaborative approach and as such, your digital media expertise will be combined with the knowledge of other team members to create an integrated client strategy rooted in performance.

Job Responsibilities:

• Consult in the development of client media objectives and strategies from the perspective of paid social
• Manage the day-to-day workflow of paid social campaigns, including media plan development, campaign build & execution, campaign maintenance such as daily pacing, and reporting in the form of bi-weekly or monthly reports and post-campaign recaps
• Analyze real-time results and optimize paid social campaigns to improve performance and ensure contracted delivery
• Utilize internally-developed, cross-channel optimization tools to drive continual performance
• Deliver campaign performance projections and analysis with an eye towards future implications and recommendations
• Support data feed management for client ecommerce products.
• Troubleshoot tracking where applicable, such as checking for gaps in pixel event tracking and opportunities to implement custom conversions
• Proactively recommend and implement test-and-learn opportunities and brand lift or conversion lift measurement studies where applicable
• Communicate directly with clients on campaign performance, optimization opportunities, and future projects
• Collaborate with team members in creating full-funnel, integrated marketing campaigns across all channels
• Monitor emerging industry trends in digital marketing and meet with potential media and technology vendors
• Lead participation in cross-team QA process to ensure paid social buys are set up according to best practices and agency standards

Desired Experience & Skills:

Experience buying Paid Social ads against conversion goals with at least 5-figure monthly budgets.

Demonstrated ability to execute performance driven digital media campaigns.

Knowledge of the general activation capabilities of all available digital media tactics.

Strong computer skills including Excel, Access, Word, and PowerPoint.

Ability to juggle multiple priorities and maintain strong attention to detail.

Self-directed, proactive, and capable of creating solutions and resolving issues.

Strong interpersonal skills and ability to work with cross-function teams.

Comfort operating in a fast-paced, entrepreneurial, and fun environment.

Certification in Blueprint, Google Analytics a plus.

Salary Range: $65,000 - $75,000

85Sixty is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, color, sexual orientation, gender identity, national or ethnic origin, age, disability or veteran status.