Director Social Media at Bounteous at Bounteous
JobDescription: Social media has become a critical component in customer experience as brands continue to invest in deep, long-term relationships. Bounteous seeks an experienced social strategist to help our client partners build those customer bonds.
Role and Responsibilities
- Lead an international team of social media consultants
- Plan and oversee the various annual budgets and campaigns, including strategy leadership for our clients’ brands
- Partner with designers, creative directors, and content strategists to create concepts for engaging posts
- Develop, implement and track KPIs to measure performance against strategic goals, identify emerging trends and provide insights about the drivers of performance
- Educate client and internal teams on social media marketing best practices
- Lead Bounteous’ social media and social strategy thought leadership
- Lead client visioning for how social channels should mature and evolve
- Maintain knowledge of key social media tools and best practices
- Identify emerging trends, tactics and platforms; develop and circulate a perspective on how they can be leveraged to contribute to the achievement of our clients’ social goals
- Advance Bounteous and its knowledge of mobile landscape and related marketing tactics, especially around social comme
Preferred Qualifications
- 7+ years of experience in a digital marketing environment
- Confidence to lead brand strategy around paid, earned and owned social media
- Unquenchable curiosity and passion for social platforms and trends
- Robust hands-on experience with social and mobile marketing channels
- Experience launching new platforms from ground up
- Examples of designing social monitoring strategy and how to apply and customize dependent on client
- Quantifiable performance from social commerce campaign management
- Global marketing experience is a plus
- Agency experience preferred
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