My top 3 skills:
Content ideation and creation. I write copy for ads, articles, landing pages, and emails. I step into this process by identifying client goals and challenges and doing market research. I continue with content production while applying a necessary tone of voice and other writing style guides. Leveraging SEO tools and my overall experience, I've been putting content strategies together for numerous marketing campaigns. Last but not least, I hold a background in video editing, which allows me to work with video content confidently — from scriptwriting to editing videos (you will see video examples in my portfolio).
Content management. I manage content creation from when a task comes to final delivery. My latest project is related to a company rebranding, which I have been leading from start to finish. I helped establish a new visual identity by doing market research and working closely with an art director for two months. I've managed and approved all new brand assets for six months to ensure they align with a new identity concept. On each project and task I work with, my goal is to ensure that every copy/visual aligns with an initial brief and a client's goals.
Team management. I have experience managing a team of 13 people — designers, content creators, and proofreaders. My goal is to identify inefficiencies in processes and transform them. I changed the reactive attitude of the design team towards a proactive one in the way they produce design assets, and I'm proud of it. I also act as a person who leads the work of writers and designers and enhances their skills by offering new writing/design tactics.