Looking for a marketing leader who not only drives measurable short-term growth but also builds brands that resonate deeply with customers and engages teams? You've found your match.
With over 11 years of experience, I specialize in guiding mission-driven companies to achieve breakthrough growth through innovative marketing strategies. I thrive on tackling complex growth challenges by identifying untapped opportunities, optimizing customer journeys, and creating high-impact brand narratives that drive measurable success.
My approach combines traditional marketing expertise with the latest digital advancements, leveraging AI, data analytics, and cutting-edge tools to accelerate growth and foster brand equity. Whether it's boosting conversions, increasing retention, or elevating brand presence, I deliver results that matter.
Here’s how I’ve made a lasting impact:
Brand Strategy That Drives Growth: At Novakid, I led targeted brand awareness campaigns that dethroned Duolingo as the #1 e-learning brand in Israel within 10 months. This resulted in a 2x increase in organic leads and surpassed customer acquisition cost (CAC) targets.
Global Brand Leadership: At Keenfolks, I spearheaded global brand and growth campaigns for major household brands like Merck, leading to a 100% increase in social media community growth year-over-year across Facebook and Instagram.
Leadership That Inspires: At IWG plc, I launched a highly successful employee advocacy strategy that achieved over 100 million reach and 5.3 million impressions on LinkedIn. I also built a Social Media Centre of Excellence that trained franchise teams to ensure global brand consistency.
I’ve had the privilege of working with diverse global brands including Novakid, Adobe Foundation, MSD, Regus, Spaces, and Page Executive, delivering strategic growth and driving measurable impact.
Mentored by industry legends like Marty Neumeier (Apple), Claude Fidelin (Nike), and Gina Gotthilf (Duolingo), I’ve honed a deep understanding of brand development, growth marketing, and customer engagement.
Key Competencies:
• Brand Strategy & Demand Generation
• Revenue Growth & Brand Equity Measurement
• Leadership & Cross-Functional Team Development
• Data-Driven Marketing & Performance Analytics (GA4, SEMrush, Salesforce)
• Digital Transformation & Innovation
• Top 50 Female #DigitalMarketing Mentors – via ADPList
• Based between UK & Spain
If you’re looking for a marketing leader who can create actionable strategies, deliver sustainable growth, and build a brand that connects with customers, let’s connect.